HMV Bag Design

I decided to base my bag on a 'Brit Pop' theme, I began to look at artists such as Barbra Kruger and Bansky to base my work on. I found Barbra Kruger's work really inspiring as I liked the way she would use a simple black and white image, with a bright red text box which would dominate the picture. She used her artwork to express her thoughts and opinions and also to convey a message, the message was usually found in the box.

Furthermore, I found Banksy's work inspiring because I liked the way the message in his work was hidden, his work would always have many different meanings. It would make the audience really stop and think about his artwork.

I think this piece of art work is strong and the black and white background really contrasts with the red, box making a bold statement. I think this would be successful because it's bright and eye catching.

To create this artwork I manipulated the image on Photoshop, using Posterize and Threshold to get a graffiti style look. I then used the noise tool to make it look slightly distorted. I then used the rectangle tool to draw a box, then used swatches and the paint bucket tool to fill the box red.

To stick to my Brit pop theme I decided to use the Union Jack as my side panels as it also links with the red on the front of my bag. I then on Photoshop found the font Arial Rounded MT Bold, which is the font that HMV uses to create their artwork. I then wrote HMV on the side to promote that the bag was for HMV.

For the second side panel I stuck to the Union Jack Brit pop idea, I copied and pasted a piece of art work created in an earlier lesson, the text reads 'Icons of Pop'. The text used was created in Adobe InDesign by selecting certain fonts and teaming them with different ones. I chose to use an icon of pop logo on this side to promote the campaign.

 

For my second front panel I used an image of Coldplay, I chose to use Coldplay as one of my front panels as they were listed on our top 100 album list. Also I thought that they represented and went with my Brit pop theme. As they are seen as an alternative British band. To create this piece of art work I selected a black and white image from Google, making sure that this design linked with my previous ones. I then used the 'Pen Tool' on photo shop and began to draw around the main parts of the image I wanted to use, I then opened a new page and using the paint bucket tool, filled it red. I then selected the pieces of the Coldplay image I wanted to use, using 'Command+ C', then pasting it using 'Command+V'. Some areas of the picture needed filling as you could see the black and white background pouring through, so I then used the 'Eye Dropper Tool' to then filled in the gaps using the brush tool. I then selected the logo I had created in previous lessons and placed it onto the image.

For the bottom of my bag I stuck with the Union Jack used on the side panels of my bag, and used HMV's font and wrote their name and website address.