Smirnoff Spider Advertising campaign.

http://www.youtube.com/watch?v=o0FNHEgxYGE

This advert created for Smirnoff promotes their 'triple black range'. The advert is therefore shot in black and white, the only colour in the advert is the distinct markings on the spider. The words "clean hit", describes the bottle killing the spider in one hit and there isn't any blood. But can also relate to the clean hit of the drink as it hits the consumers lips. Also the word black is a connotation for fear and death so the spider links in with the theme of 'triple black'.