Final Logo Design.

I then picked the logo which I thought was the strongest, then I began to manipulate it. I used the 'Slice Tool' to cut the rectangle making the rectangle have curved edges on one side and straight on the other. Giving it a dynamic look. I then used the 'Direct Selection Tool' to select the 'I' and colour it white, I then used it again to change the background shape from pink to white. I then used the 'Direct Selection Tool' to drag the 'I' down so it was the same height as the top font of the logo, so the 'I' was overlapped by 'of pop'. This is my final design for 'Icons of Pop'. I think the logo is strong and appealing, the overall feel of the logo is cool, dynamic and edgy.

Colouring The Logo's.

Then also in Adobe Illustrator CS6  I dragged the fonts into a new document creating it by using the new document shortcut again 'Apple' and 'N'. Then grouped the fonts selecting them by using the 'Direction Selection Tool' then 'Shift' and 'G'. Then copying the fonts by using 'Apple' and 'C' and pasting them using 'Apple' and 'V'. I developed the fonts using colour, by using the Direct Selection Tool and then using the Swatch Tool. I created the coloured rectangles by using the Rectangle Tool, and colouring it using the Direction Selection Tool and using swatches to colour them.

Icons Of Pop Logo Designs.

Furthermore on Adobe Illustrator CS6 we created a new page using the keyboard shortcut 'Apple' and 'N'. We then selected certain parts of the fonts by highlighting the word we intended to use and copying it using 'Apple' and 'C' and pasting it onto the new document using 'Apple' and 'V', then dragging the font by using the Direct Selection Tool.

Icons Of Pop Font Lists Of Fonts.

This lesson using Adobe Illustrator CS6 we wrote 'Icons of Pop' using the text tool to type different fonts that we thought were interesting.

Volkswagen Think Blue Advert.

http://www.youtube.com/watch?v=mG6R7kbBt7o

This advert made by Volkswagen shows the development of different models of cars. The theme of 'Think Blue' links to the colour of their logo which uses a blue background. This advert is very creative.

Smirnoff Spider Advertising campaign.

http://www.youtube.com/watch?v=o0FNHEgxYGE

This advert created for Smirnoff promotes their 'triple black range'. The advert is therefore shot in black and white, the only colour in the advert is the distinct markings on the spider. The words "clean hit", describes the bottle killing the spider in one hit and there isn't any blood. But can also relate to the clean hit of the drink as it hits the consumers lips. Also the word black is a connotation for fear and death so the spider links in with the theme of 'triple black'.  

Barclay's Advertising campaign.

http://www.youtube.com/watch?v=1WlRcXIO5ik

I like this advert because, it's funny and upbeat I think this advert is effective in capturing the audiences attention. It will get the audience talking about the advert.

Hmv's History.

HMV's History.




Since 1921 HMV have been the leading entertainment brand for Britain and Ireland. It became established through it's first store in Oxford Street. It became famous for it's dog and gramophone logo. HMV brings its customers closer to the; artists, music, films and games they love. HMV enables choice through 250 stores offering a specialist selection of entertainment.   

Hmv's Logos

Here are some logos that HMV have used throughout the years, the last logo is the one currently being used.